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Follow the latest real-time information of cross-border e-commerce!

New coupon pricing requirements

Starting March 12, 2024, coupons will be subject to new pricing requirements as we continue to improve the coupons experience to build customer trust and, in turn, an even better selling experience for you.

Coupons are still required to have a discount percentage between the minimum (5% off) and maximum (50% off). Products will also be required to have a sales history before they are eligible to run, and a promotion price lower than either the “was price” or the recent lowest price.

If a product’s price or discount doesn’t meet these requirements, it won’t be eligible for a coupon until all requirements have been met. If you receive a coupon error message, you can take the following actions:

To make this product eligible, create a sales history by selling more products to build the “was price.”

Increase discount: Make sure your promotion price is lower than the “was price” or the recent lowest price to make this product eligible.

Minimum/maximum discount issue: Update your sale price discount percentage to be between the minimum (5% off) and maximum (50% off) to make this product eligible.

News: March 2024

Policy update for automotive and marine emissions tuners

As of March 11, 2024, you’re now required to provide a California Air Resources Board Executive Order (CARB EO) number for new and existing listings of automotive and marine emission tuners to ensure that these products are compliant with the Clean Air Act.

The Clean Air Act prohibits the sale of any device that unlawfully interferes with or disables an engine’s emission controls (defeat devices). This new requirement helps to prevent the sale of these defeat device tuners.

If a valid CARB EO number is not provided for an automotive or marine tuner listing, the listing may be removed until a valid CARB EO number is provided.

Improve customer satisfaction with new Voice of the Customer features

We’ve launched two new features on the Voice of the Customer dashboard: Recommended actions and Key phrases.

The Voice of the Customer dashboard highlights products that require more attention by grouping them in “Poor” and “Very poor” health ratings. The new features offer specific suggestions on how to improve your listings and how to receive additional customer feedback.

Recommended actions have expanded from the existing options, including editing listings and removing inventory, to now include:

  • Seller education content to help you understand and address product condition, expired products and general product quality issues.
  • Information on preparation guidelines to recommend product preparation to reduce mishandling of products.
  • Size chart tool to update the size chart information and reduce customer issues pertaining to fit.
  • Product lifecycle support, which allows customers to learn more about your products through videos and live support to help reduce returns.

The Key phrases feature expands customer feedback from just reviews to include feedback from customer service sessions, buyer-seller messaging, seller feedback and A-to-z claims.